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Wednesday, April 10, 2019

Create a BCG Matrix

If you've taken business class or familiar with management consulting strategies, you've probably come across this tool called a BCG Matrix. Also known as a growth-share matrix, the BCG matrix was created by Bruce Hendersen in the 70s (founder of Boston Consulting Group). It's a tool that helps you analyze companies or products based on a quadrant that shows growth rate and relative market share. You can actually create this fairly easily on Excel, so check out the video to learn how.

1 comment:

  1. Thanks Doug. It is a wonderful and tricky of showing the chart.My excel 2013 is not having buble chart. is there a way of downloading it?